When first generation entrepreneur Shraddha Lunia laced her kerchief with vapour rub to seek relief from a persisting cold, her jugaad gave birth to a thought as to what if handkerchiefs could be medicated? Or for that matter scented?
A chat with her colleague Vaishali Wagh brought to light another hard truth. Do we really know what brand of handkerchief we use? Is there really a dedicated handkerchief brand?
The idea of creating a branded handkerchief that would revolutionize the way a humble hanky was seen, bought and used thus formed the genesis of KERFS.
A BRAND WITH INNOVATION IN ITS DNA
A catchy and contemporary brand name, a signature pyramid box packaging and innovations designed to make people aspire for a premium handkerchief.
• KERFS is a manifestation of the coming of age of the humble hanky.
• To start with KERFS intends to enter the market with these categories of products.
MEDICATED AYURVEDIC KERCHIEFS
Long lasting anti-bacterial & anti-microbial handkerchiefs made of 100% pure premium grade cotton offer unmatched freshness and protection - effectively controlling bacteria that can cause unpleasant odours, decay, and dis-coloration in textile fabrics. These handkerchiefs are easy on the skin and offer a comfortable and secure feeling.
The unique medicated handkerchiefs made of 100% pure premium grade cotton are dyed with Ayurvedic herbs that have germicidal powers. The herbs used in the handkerchief help in nourishing the skin as they contains vitamins, minerals, and anti-oxidants.
A specially created range of premium scented handkerchiefs offer refreshing aromas like lemon grass, lime and cedar. These fragrances are long lasting and remain intact even after multiple washes.
THE HUMBLE HANDKERCHIEF
© kerfs 2016
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